Fox Business Network Announces New Football Deal With Big Ten
Fox Business is a television network and website that focuses on business news. It is owned by the Fox News Media division of the Fox Corporation and is based in New York City. The channel’s content is available on many devices, including desktop, mobile, and tablet. The network’s programming originates from studios located in Midtown Manhattan.
Viewership increases 22% year-over-year
The latest Nielsen ratings show that Fox Business Network is growing in viewers year-over-year. The network’s shows are now attracting double-digit increases in total viewership, and in key demos, too. The network is available on most cable and satellite platforms, as well as on Google’s YouTube TV, Dish Network’s Sling TV, and Disney’s Hulu with Live TV.
In prime time, the network topped cable news rivals CNN, MSNBC, and CNBC. It also topped the list of network shows among adults 25-54, a key demographic for advertisers. The channel averaged 2.116 million viewers in primetime, down 1% from last year. It was followed by MSNBC with 1.295 million viewers, and CNN with 731,000.
Programs deliver double-digit gains
Fox Business Network (FBN) ended November 2020 with double-digit year-over-year gains in total viewers and the key A25-54 demographic. This makes the network the most-watched business network on television. Moreover, in November, FOX Business Network won the November ratings competition over CNBC for the eighth consecutive month.
In the month of November, nearly all of FBN’s business-related programs posted year-over-year growth. Nine of its signature business-focused shows posted record-high ratings. The most-watched, “Mornings with Maria” hosted by Maria Bartiromo, ranked among the top 15 shows in total viewers and in the A25-54 demo. In addition, Varney & Co. and Countdown to the Closing Bell With Liz Claman both maintained their places among the top-rated business television shows.
Brian Sullivan joins network
The Fox Business Network is thrilled to announce that Brian Sullivan will become its Chief Executive Officer. Sullivan has over 30 years of experience in the broadcast industry, including senior roles with major media companies. Prior to joining Fox, he spent several years with Sky, where he served as CEO of Sky Deutschland and was instrumental in developing the company’s streaming service, Sky Go.
Sullivan was previously a reporter, editor and on-air reporter at Bloomberg Television, where he interviewed many business leaders. Some of his interviews included Larry Ellison, Warren Buffet, and Bill Gates. He also moderated panel discussions at the Milken Institute Global Conference.
New app offers Big Ten football coverage
Fox has teamed up with the Big Ten for football coverage. The network will broadcast 24-32 games each season during the agreement. CBS and NBC will also carry some games. The selection order for games will be coordinated between the league and the networks. Throughout the agreement, Fox will also keep its traditional noon game, The Game.
The conference is comprised of 14 member schools and spans from Rutgers and Maryland on the east coast to Nebraska in the Midwest. It has some of the largest media markets in the country, and is set to grow with the addition of Southern California and UCLA in 2024. This is a major addition for the conference because it will add the Los Angeles market. Meanwhile, ESPN is stepping away from Big Ten football after a forty-year relationship.
