Top 10 Instagram Influencers 2022
Instagram influencers are some of the most successful marketers on the platform. They’re also a great source of inspiration for marketers and brand owners alike.
One way to find influencers is by browsing the Explore page on Instagram. This will give you a list of similar accounts that might be interested in working with your brand.
Lilly Singh is a Canadian YouTuber, comedian, actress, and rapper. She started her career in 2010. She has since gained more than 10 million subscribers on her main channel IISuperwomanII.
Her videos consist of kooky comedy sketches, raps, and skits that riff on ethnic and gender stereotypes. As well as observational/motivational monologues. She has also collaborated with various brands including Smashbox and Calvin Klein.
Camila Coelho is a Brazilian-born influencer who has millions of followers. She started her career at a Dior makeup counter when she was 14 years old and is now a worldwide fashion icon.
Despite her impressive Instagram presence, she still finds the time to keep up with her family. Her account features wholesome and uplifting family content. Which is sure to appeal to a wide audience.
One of the most famous Italian influencers, Chiara Ferragni has millions of followers on Instagram. She started her blog, The Blonde Salad, in 2009 and grew it into her brand.
She’s also a mother of two, entrepreneur, and designer. Her eponymous shoe and apparel brand is well-known in Italy, and she’s recently become a board director at Tod’s.Charli d’Amelio
Charli d’Amelio has a devoted following of Gen Z fans who love her authentic content and beautiful photos. She also regularly posts her own experiences and struggles. Such as her battle with anxiety and love of Dunkin’ Donuts.
Charlie is one of the most popular social media influencers. Her popularity has led to several successful marketing campaigns. That is including a deal with Hulu and a clothing line with Hollister.
TikTok star Addison Rae has amassed tens of millions of followers. With her unique dances, lip-sync videos, and hilarious sketches. She regularly collaborates with fellow creators and celebrities.
She has also earned a substantial amount of money through her endorsement deals and brand partnerships. She has also launched her own cosmetics line ITEM Beauty and a fragrance brand.
Aimee Song is a fashion blogger and a social media influencer. Who shares her unique style on Instagram. Her outfits and designs have garnered a large following. She has collaborated with several major brands.
She’s also a bestselling author, and her book, Capture Your Style, hit the New York Times best-seller list. She also runs her blog and YouTube channel.
Manny Gutierrez, better known as Manny MUA, is a famous beauty and makeup influencer. He has millions of followers on his Instagram account.
He is the first male brand ambassador for Maybelline New York and was a part of PEOPLE’s Most Beautiful list in 2017.
His YouTube channel also features make-up tutorials, reviews, and vlogs. His videos have been viewed over 500 million times.
Jay Alvarrez is a model and a social media influencer. He began his career on Tumblr and later transitioned to YouTube and Instagram.
He’s a model who has worked for brands like Bonds swimwear, Calvin Klein and Express.
His popularity earned him a spot on the GQ Style Russia cover in September 2020. He’s a travel blogger and a photographer.
Julia Bolzheimer, 32, is a social media figure best known for her POV family. Her Juliaberolzheimer Instagram account has lifestyle videos. Her Instagram account has almost 1.3 million followers.
She is a blogger from South Carolina that reinvents classics with a modern spin. Her home reflects her aesthetic perfectly. Since it is both traditional Southern and modern-day millennial.
Influencers on Instagram have become a valuable tool for brands to reach large audiences. Especially in the fashion and beauty space. Brands can work with influencers who have sizeable followings. And can help them spread their message to their target audience.
Lily Maymac is an Australian model and influencer who has built a career on Instagram. Earning her millions of followers from modeling and travel content. She has also collaborated with several brands on social media.